PLEASE, DO DISTURB by Publicis Brussels for LE PLAZA HOTEL

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PLEASE, DO DISTURB

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Industry Hotels & Resorts
Media Promo & PR
Market Belgium
Agency Publicis Brussels
Creative Director Paul Servaes, Alain Janssens
Art Director Sophie Norman
Copywriter Nathalie Delchambre
Illustrator Christophe Van Tricht
Released December 2009

Credits & Description

Category: Ambient Promotion: Small Scale
Advertiser: LE PLAZA HOTEL
Product/Service: LE PLAZA HOTEL
Agency: PUBLICIS BRUSSELS
Date of First Appearance: Dec 20 2009 12:00AM
Entrant Company: PUBLICIS BRUSSELS, BELGIUM
Creative Director: Alain Janssens (Publicis Brussels)
Creative Director: Paul Servaes (Publicis Brussels)
Copywriter: Nathalie Delchambre (Publicis Brussels)
Art Director: Sophie Norman (Publicis Brussels)
Illustrator: Christophe Van Tricht (Publicis Brussels)
Graphic Designer: Sarah Gabriel (Publicis Brussels)
Account Manager: Sabrina Schuller (Publicis Brussels)
Production Director: Christ Lannoy (Publicis Brussels)
Production Manager: Marleen Hemeleers (Publicis Brussels)
Media placement: Business Card - + 2000 Business Cards Distributed - 20 december 2009

Describe the objective of the promotion.
Communicate the values of Le Plaza Hotel in a visiting business card.

Describe how the promotion developed from concept to implementation
Our proposal was a card in the form of the ubiquitous “Please Do Not Disturb” sign. But we removed a word and inverted the message: 'Please do disturb.'

Describe the success of the promotion with both client and consumer including some quantifiable results
More than 2,000 cards were printing. Clients and consumers reacted positively.

Explain why the method of promotion was most relevant to the product or service
With this visiting card, we invite guests to call Le Plaza Hotel without hesitation, to email or simply to ask questions.