|Media||Promo & PR|
|Cannes Lions 2011|
|Direct Lions||Other Consumer Products (including Durable Goods)||Silver|
Credits & Description
Brief: had to develop a direct campaign for LEGO that promotes the core of the brand creativity. As this is what the target audience uses when playing in whatever way with LEGO bricks, it was important for us to involve the user to create something new and big. Our aim was that everybody who gets in contact with our digital campaign becomes part of it by using their own creativity.