Leo Burnett Promo Leo Burnett's GPC by Leo Burnett USA

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Leo Burnett's GPC

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Industry Advertising agencies, Business equipment & services
Media Promo & PR
Market United States
Agency Leo Burnett USA
Designer Dan Forbes
Released November 2012

Credits & Description

Leo Burnett's Global Product Committee (GPC) gathers more than 30 international creative directors to watch, analyze, debate, argue and agree upon the work every quarter. The GPC launched in 1993 to help the global Leo Burnett network test its creative product and ensure that our work - as Leo Burnett the man put it - is the best in the world bar none.
Led by global CCO Mark Tutssel, the GPC reviews more than 500 pieces of work every quarter from our global offices. The GPC scores against the HumanKind scale 1-10. A one is destructive, while a 10 changes the world.
Shooter/Director of Photography: Kyle Obriot
Audio: Sirichai Thanachoksombat
Production Assistant: Ravi Bhatia
Motion Graphics: Jerry Nelson
Director, Motion Graphics: Chris Neeley
Motion Graphics Resource Director:Jorie Landfear
Designer: Dan Forbes
Director of Publishing & Content: Drew Wehrle
Publishing & Content Editor: Kim Kauffman