X-MAS MAILING by DraftFCB Zurich for Lowe/draftfcb

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X-MAS MAILING

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Industry Business equipment & services, Advertising & Communication, Corporate Image
Media Promo & PR
Market Switzerland
Agency DraftFCB Zurich
Director Eric Andreae
Executive Creative Director Daniel Comte
Art Director Sebastian Hugelshofer
Copywriter Roy Spring
Client Service Director Rolf Jeger Susann Räber
Strategic Planner Sarah Dovlo
Released December 2009

Credits & Description

Category: Corporate Image & Information
Advertiser: DRAFTFCB / LOWE GROUP
Product/Service: AGENCIES X-MAS MAILING
Agency: DRAFTFCB/LOWE GROUP
Date of First Appearance: Dec 16 2009 12:00AM
Entrant Company: DRAFTFCB/LOWE GROUP, Zurich, SWITZERLAND
Entry URL: http://www.draftfcb-lowe-group.ch/xmas/googlemap_en.html
Executive Creative Director: Daniel Comte (DraftFCB / Lowe Group)
Copywriter: Roy Spring (DraftFCB / Lowe Group)
Art Director: Sebastian Hugelshofer (DraftFCB / Lowe Group)
Strategic Planner: Sarah Dovlo (DraftFCB / Lowe Group)
Client Service Director: Rolf Jeger (DraftFCB / Lowe Group)
Director: Eric Andreae (TPC)
Creative Producer: Michael Wenzel (TPC)
: Daniel Tschanz (Future Connection)
Media placement: E-Mail With Weblink - Online - 16.12.2009

Describe the objective of the promotion.
Proove our digital expertise by sending an interactive x-mas card to our clients.

Describe how the promotion developed from concept to implementation
Creation of a x-mas webspecial where clients see the agency running to send special x-mas greetings. Integration of Google maps technology.

Describe the success of the promotion with both client and consumer including some quantifiable results

Explain why the method of promotion was most relevant to the product or service
Integration of Google maps technology.