ELEVATOR STAIRS by Meridian Communications for MEENAKSHI MISSION HEALTH AND RESEARCH CENTRE

ELEVATOR STAIRS

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Industry Hospitals, Healthcare facilities & Medical Services
Media Promo & PR
Market India
Agency Meridian Communications
Creative Director Vinod Lal Heera Eshwer
Art Director N. Ramesh, Sudhir P. R
Copywriter Rolf Hennesy
Photographer Senthil Kumar
Released December 2009

Credits & Description

Category: Commercial Public Services, incl. Healthcare & Medical
Advertiser: MEENAKSHI MISSION HEALTH AND RESEARCH CENTRE
Product/Service: HOSPITAL
Agency: MERIDIAN COMMUNICATIONS
Date of First Appearance: Dec 15 2009 12:00AM
Entrant Company: MERIDIAN COMMUNICATIONS, Bangalore, INDIA
Executive Creative Director: N. Ramesh (Meridian Communication)
Creative Director: Vinod Lal Heera Eshwer (Meridian Communication)
Art Director: N.ramesh (Meridian Communication)
Photographer: Senthil Kumar (Senthil Photo)
Copywriter: Rolf Hennesy (Meridian Communication)
Art Director: Sudhir P.r (Meridian Communication)
Media placement: Sticker - Elevator Doors - 15-12-2010

Describe the objective of the promotion.
On World Heart Day, Meenakshi Mission Hospital wanted to urge people to take the stairs instead of the elevator.

Describe how the promotion developed from concept to implementation
A simple image of a flight of stairs pasted on the elevators doors, on the ground floor. A line; 'The more you walk, the longer you live' completed the message.

Describe the success of the promotion with both client and consumer including some quantifiable results
This resulted in many people taking the stairs, gasping for breath, and getting a reality check of their heart's condition.

Explain why the method of promotion was most relevant to the product or service
People tend to take the elevators instead of the stairs. So what could be more direct than an image of stairs on the elevator doors?