CURLING by Jung Von Matt/Alster Hamburg for Mercedes-Benz

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CURLING

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Industry Cars
Media Promo & PR
Market Germany
Agency Jung Von Matt/Alster Hamburg
Released August 2009

Credits & Description

Category: Cars & Automotive Services
Advertiser: DAIMLER
Product/Service: MERCEDES-BENZ FEATURE 4MATIC ALLWHEEL DRIVE
Agency: JUNG von MATT
Date of First Appearance: Aug 13 2009 12:00AM
Entrant Company: JUNG von MATT, Hamburg, GERMANY
Media placement: Banner - Ice Pavilion Oberstdorf, Germany - 22 January 2010

Describe the objective of the promotion.
The objective was to address the high-income Curling Enthusiasts.

Describe how the promotion developed from concept to implementation
The implementation was as simple as the idea itself. We convinced our client – and just did it!

Describe the success of the promotion with both client and consumer including some quantifiable results
The local dealer took note of a significant increase of requests.

Explain why the method of promotion was most relevant to the product or service
Not only are Mercedes cars really expensive – choosing 4MATIC Allwheel Drive as an extra will cost you even more. Where do we find people willing to pay such high-price luxury? At Polo Events for sure. And at Curling Championchips. There our message reaches those who really want to have the "4MATIC" Badge on their Mercedes!