INNOVATIONS by Jung Von Matt/365 Vienna for Mercedes-Benz

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INNOVATIONS

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Industry Cars
Media Promo & PR
Market Austria
Agency Jung Von Matt/365 Vienna
Executive Creative Director Andreas Putz
Creative Director Volkmar Weiss Jung Von Matt
Art Director Stefan Mayer
Copywriter Christian Suntinger
Account Supervisor Judith Zingerle
Released June 2010

Credits & Description

Category: Best Temporary In-Store Displays in a Promotional Campaign
Advertiser: MERCEDES-BENZ
Product/Service: CARS
Agency: JUNG von MATT
Date of First Appearance: Jun 1 2010
Entrant Company: JUNG von MATT, Vienna, AUSTRIA
Executive Creative Director: Andreas Putz (Jung von Matt / Donau)
Creative Director: Volkmar Weiss (Jung von Matt / Donau)
Creative Director/Copywriter: Thomas Niederdorfer (Jung von Matt / Donau)
Art Director: Stefan Mayer (Jung von Matt / Donau)
Copywriter: Christian Suntinger (Jung von Matt / Donau)
Graphic: Thomas Haitzinger (Jung von Matt / Donau)
Account Supervisor: Judith Zingerle (Jung von Matt / Donau)
Advertiser's Supervisor: Michael Oblasser (Jung von Matt/Donau)
Media placement: Promotion - Promotion at P.o.S (Mercedes-Benz car vendors) - 01/07/2010

Describe the objective of the promotion.
Mercedes-Benz celebrated 125 years of innovation. Our brief was to draw the customers’ attention to this important event.

Describe how the promotion developed from concept to implementation.
In sales rooms, historic models with fictional forerunners of today’s innovations were given to the clients.

Explain why the method of promotion was most relevant to the product or service.
The handcrafted models demonstrate the brand’s passion for details. By connecting the past and the future they point out one thing: Mercedes-Benz has always been and will always be in search for innovation.

Describe the success of the promotion with both client and consumer including some quantifiable results.
Not only did we receive many positive reactions from our clients, furthermore the interest in innovative safety and comfort features in Mercedes-Benz cars increased significantly.