MICRO SCOOTER TRAINING by TBWA\ Zurich for MICRO MOBILITY SYSTEMS

Adsarchive » Promo » MICRO MOBILITY SYSTEMS » MICRO SCOOTER TRAINING

MICRO SCOOTER TRAINING

Pin to Collection
Add a note
Industry Motorcycles
Media Promo & PR
Market Switzerland
Agency TBWA\ Zurich
Creative Director Frederick Rossmann
Art Director Barney Rees, Aimira Burckhardt
Released September 2010

Credits & Description

Category: Durable Goods
Advertiser: MICRO MOBILITY SYSTEMS
Product/Service: SCOOTER
Agency: TBWA\SWITZERLAND
Date of First Appearance: Sep 6 2010
Entrant Company: TBWA\SWITZERLAND, Zürich, SWITZERLAND
Creative Director: Frederick Rossmann (TBWA Switzerland)
Art Director: Barney Rees (TBWA Switzerland)
Art Director: Aimira Burckhardt (TBWA Switzerland)
Account Manager: Dominik Woodtli (TBWA Switzerland)
Media placement: Posters - Posters Hung During The Freestyle Event - 6.9.2010

Describe the objective of the promotion.
The objective was to show skateboarding people an alternative. It ran during a big skateboarding event in Zürich – the Freestyle. The alternative, of course, being the Micro Scooter, hence the claim, "You`ve got to do something new“.

Describe how the promotion developed from concept to implementation.
We suggested to the client to spend the little money they had during one big event. The potential targets could be reached without fail.

Explain why the method of promotion was most relevant to the product or service.
The massive posters were hung at the event location. One could not escape them.
The product is made for the very same target group that uses skateboards regularly.

Describe the success of the promotion with both client and consumer including some quantifiable results.
The promotion was quite successful. Micro is a small company and sales went straight up for weeks immediately after the event.