Naga DDB Promo 2013A by Naga DDB Kuala Lumpur

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2013A

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Industry Advertising agencies, Business equipment & services
Media Promo & PR
Market Malaysia
Agency Naga DDB Kuala Lumpur
Executive Creative Director Alvin Teoh
Creative Director Wong Sen Kiat
Art Director Loo Chun Guan, Tan Chee Meng, Ka-Kin Mah
Copywriter Jackson Mah, Shawn Lee, Raphael Ang, Charlotte Lam
Producer Venus Chen
Production Effectory Music
Released December 2014

Credits & Description

The numbers "4" and "14" are considered taboo in many parts of Malaysia. 4 sounds like "die" in Cantonese, and 14 sounds like "confirm die". In many apartments and buildings, superstitious owners would label their 14th floors 13A.As an agency, Naga DDB decided to help Malaysians overcome what was viewed as an "unfortunate" year by helping Malaysians rename the year to 2013A.
Category: Self promotion
Client: NagaDDB
Agency: NagaDDB
Production: Effectory Music
Country: Malaysia
Director: Tan Chee Meng
Executive Creative Director: Alvin Teoh
Creative Director: Wong Sen Kiat
Art Director: Loo Chun Guan
Art Director: Mah Ka Kin
Art Director: Tan Chee Meng
Copywriter: Jackson Mah
Copywriter: Raphael Ang
Copywriter: Charlotte Lam
Copywriter: Shawn Lee
Creative Director/ writer: Chan Woei Hern
Producer: Venus Chen
Exec Agency Producer: Sharon De Silva