MACHINE EXPERIENCE by TRADE COMUNICACAO for Nescafe

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MACHINE EXPERIENCE

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Industry Coffee, Tea, Breakfast Drinks
Media Promo & PR
Market Brazil
Agency TRADE COMUNICACAO
Director Junior Thonon
Released November 2009

Credits & Description

Category: Best Use of Merchandising/In-Store Marketing, including Promotional Packaging
Advertiser: NESTLÉ
Product/Service: COFFEE
Agency: TRADE COMUNICACAO
Date of First Appearance: Nov 23 2009 12:00AM
Entrant Company: TRADE COMUNICACAO, Sao Paulo, BRAZIL
Creative Vice President: Sergio Collaco (Trade Comunicacao)
Chief Executive Officer: Julio Rego Filho (Trade Comunicacao)
Marketing Director: Izael Sinem Jr. (Nestlé Brasil)
Director: Junior Thonon (Film Planet)
Technology Vice President: Sergio Bueno (NC4U)
Media placement: POP Display With Video - POP - 26th November 2009

Describe the objective of the promotion.
The goal of communication is to get the attention of consumers by creating an exciting and interactive information display at stores.

Describe how the promotion developed from concept to implementation
The promotion took place in more than 8th Fnac stores in 2009 and 2010. The concept was to have all possible attention in our target prioritary clients. The strategy implementation was the key to sucsess.

Describe the success of the promotion with both client and consumer including some quantifiable results
The success was quantified by the clients and consumers in all stores. Nestlé got a new experience with these audiences. Now we´ve been working on a new project for new machines.

Explain why the method of promotion was most relevant to the product or service
It was relevant to the clients because the Dolce Gusto Nestlé Machine has important feartures that the costumers need to know to buy. Thast´s why one interactive and HD movie was broadcasting in all stories.