NEVIOT + CUP by E-DOLOGIC for Neviot

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NEVIOT + CUP

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Industry Water
Media Promo & PR
Market Israel
Agency E-DOLOGIC
Art Director Etai Haivri
Copywriter Assaf Fader
Released November 2009

Credits & Description

Category: Best Use of other Digital Media in a Promotional Campaign
Advertiser: NEVIOT
Product/Service: SPRING WATER
Agency: E-DOLOGIC
Date of First Appearance: Nov 22 2009 12:00AM
Entrant Company: E-DOLOGIC, Ramat Gan, ISRAEL
Entry URL: http://site.e-dologic.co.il/cannes/neviot/
Chief Interaction Officer: Enon Landenberg
Chief Executive Officer: Aviram Ganot
Creative Manager: Dudu Dahan
Superviser: Orly Arzti
Client Manager: Adi Manor
Art Director: Etai Haivri
Designer:
Copywriter: Assaf Fader
Media placement: internet campaign - neviot.co.il - 23 november 2009

Describe the objective of the promotion.

Neviot Plus is a brand of enriched spring water. It competes in a market absent of differentiation among very strong brands with extremely competitive prices. Neviot Plus was looking for an activity that would be targeted towards young adults. An activity that is fresh, unique and hype worthy that will promote the usage and consumption of the product.

Describe how the promotion developed from concept to implementation
We invited users to compete in an interactive tennis game (similar to the Wii.) To participate, all the user needs is a Neviot Plus bottle and a simple webcam. An innovative technology created by an Israeli startup was selected. The technology is able to recognise the Neviot Plus bottles by the outline of the bottle, logo and color of the cap. The campaign was published onto popular websites and social networks. The users that demonstrated great skills were invited to a grand finale that took place in a mall and was projected on a large screen.

Describe the success of the promotion with both client and consumer including some quantifiable results
-More then 97,000 clicks on the banners. -Approximately 4,000 people played the game. -Average time spent on the game was 15 minutes per user.

Explain why the method of promotion was most relevant to the product or service
The method of the promotion was relevant because of the special tecnnology that we used in this campaign. it allowed only users with neviot plus bottles to enjoy the special game we created in the website.