WARM OR COLD GREETINGS by Leo Burnett Iberia Madrid for Junkers

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WARM OR COLD GREETINGS

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Industry Business equipment & services, Corporate Image
Media Promo & PR
Market Spain
Agency Leo Burnett Iberia Madrid
Creative Director Maria Charneco
Art Director Dani Sáenz Y Beto Nahmad
Copywriter Juan Pablo Christmann
Released November 2009

Credits & Description

Category: Corporate Image & Information
Advertiser: JUNKERS
Product/Service: ONLINE CHRISTMAS GREETING
Agency: LEO BURNETT IBERIA
Date of First Appearance: Dec 1 2009 12:00AM
Entrant Company: LEO BURNETT IBERIA, Madrid, SPAIN
Entry URL: http://www.ourawardsite.com/madrid/junkers/english/
General Creative Director: Chacho Puebla (Leo Burnett Iberia)
Creative Director: Maria Charneco (Leo Burnett Iberia)
Art Director: Dani Saenz (Leo Burnett Iberia)
Copywriter: Juan Christmann (Leo Burnett Iberia)
Client Services Director: Anja Ruther (Leo Burnett Iberia)
Account Director: Elena Zamorano (Leo Burnett Iberia)
Digital Account Director: Asier Garcia (ARC - Leo Burnett Iberia)
Digital Supervisor: Felipe Garcia (ARC - Leo Burnett Iberia)
Agency Digital Director: Alfredo Laguía (ARC - Leo Burnett Iberia)
Media placement: Web - Web - December 1, 2009

Describe the objective of the promotion.
Junkers are specialists in providing warmth and comfort in people´s homes, and this year, Christmas can be as cold or as hot as one wishes. WE created this web to send Greetings to clients and employees of Junkers using a humorous tone. The navigator can choose a greeting that is freezing cold or nice and warm, simply by adjusting the thermostat.

Describe how the promotion developed from concept to implementation
We developed a website where one can choose between a cozy message in a friendly tone from a warm bathtub at 38º or a chilly message from a Swedish friend who is putting together a chair in his 11º tub.

Describe the success of the promotion with both client and consumer including some quantifiable results
The client had great feedbak from everyone who received the mail. The site had over 3,000 hits during the holiday season, but 500 more warm messages were sent than cold ones!

Explain why the method of promotion was most relevant to the product or service
Go to www.junkersnavidadcalida.com or www.junkersnavidadfria.com and you can send Christmas wishes at whatever temperature you desire.