BINARY-CODED JOB by TBWA\Wien Vienna for TBWA\WIEN WERBEAGENTUR

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BINARY-CODED JOB

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Industry Business equipment & services, Corporate Image
Media Promo & PR
Market Austria
Agency TBWA\Wien Vienna
Creative Director Mag. Gerda Reichl - Schebesta
Designer Michael Mickl
Released October 2009

Credits & Description

Category: Corporate Image & Information
Advertiser: TBWA\WIEN WERBEAGENTUR
Product/Service: ONLINE JOB ADVERTISEMENT
Agency: TBWA\WIEN
Date of First Appearance: Nov 1 2009 12:00AM
Entrant Company: TBWA\WIEN, AUSTRIA
Entry URL: http://www.banana.priv.at/oioioioi/index.html
Creative Director: Mag. Gerda Reichl-Schebesta (TBWA\Wien Werbeagentur)
Art Director/Concept: Georg Rernboeck (TBWA\Wien Werbeagentur)
Copywriter/Concept: Florian Gigler (TBWA\Wien Werbeagentur)
Designer: Michael Mickl (TBWA\Wien Werbeagentur)
Programmer: (mmc:agentur)
Media placement: Online Banner Ad - Www.tbwa.at - 1.11.2009

Describe the objective of the promotion.
TBWA\Vienna was looking for a new graphic designer with excellent programming skills such as creating online banners and microsites.

Describe how the promotion developed from concept to implementation
The concept was to attract only internet-affine job-applicants who are familiar with programming. With this focus in mind, we created an eye catching banner ad using the foundation of all digital media: the binary code.

Describe the success of the promotion with both client and consumer including some quantifiable results
After we placed the binary-coded ad on our website, it only took a few hours until we received replies. Most of them have been sent binary-coded. As a result, we have been inviting 13 very talented applicants to job-interviews.

Explain why the method of promotion was most relevant to the product or service
Websites of advertising agencies are constantly monitored for job offers. If a job-applicant would be able to “translate” the binary-coded job ad, he/she should be able to provide the skills we were looking for as well.