|Industry||Soft Drinks, Charities, Foundations, Volunteers|
|Media||Promo & PR|
|Agency||BBDO Guerrero Makati City|
|London International Awards 2012|
|The NEW||-||Gold Winner|
Credits & Description
Pepsi partnered with MyShelter Foundation on the Liter of Light project to continue the campaign 'Change Is Good'. The project installed solar bulbs made from recycled Pepsi bottles, water, and bleach to refract sunlight into 55W of light. The brand installed over 20,000 lights through a combination of volunteer action, online donations and direct sponsorship. Pepsi also established a center to teach communities and volunteers how to create and install lights. The project received Best of the Best at the 2012 PepsiCo Global Performance with Purpose Awards, and was commended by the U.N Climate Chief at the 2011 World Climate Conference.