Bottle Light by BBDO Guerrero Makati City for Pepsi

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Bottle Light

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Industry Soft Drinks, Charities, Foundations, Volunteers
Media Promo & PR
Market Philippines
Agency BBDO Guerrero Makati City
Released May 2012

Awards

London International Awards 2012
The NEW - Gold Winner

Credits & Description

Pepsi partnered with MyShelter Foundation on the Liter of Light project to continue the campaign 'Change Is Good'. The project installed solar bulbs made from recycled Pepsi bottles, water, and bleach to refract sunlight into 55W of light. The brand installed over 20,000 lights through a combination of volunteer action, online donations and direct sponsorship. Pepsi also established a center to teach communities and volunteers how to create and install lights. The project received Best of the Best at the 2012 PepsiCo Global Performance with Purpose Awards, and was commended by the U.N Climate Chief at the 2011 World Climate Conference.
Client: PepsiCo International
Agency: BBDO GUERRERO, INC.
Executive Creative Director David Guerrero
Creative Director Dale Lopez
Copywriter Rachel Teotico
Art Director Tim Villela
Copywriter Raymund Sison
Copywriter David Guerrero
Art Director Dennis Nierra
Art Director Ley Mababangloob
Account Director Carmela Montilla
Account Manager Dalla Sucgang
Planner Cristina Buenaventura
Senior Developer Xerg Aguilar
Senior Developer Marissa Manaloto
Senior Developer Roshan Nandwani
Senior Developer Dennis Billano Art Buyer Al Salvador
Producer Aids Tecson
Sound Design/Arrangement Joy Aquino
Account Director Francine Gonzalez
Write more credit you need Illac Diaz
Account Manager Denise Gamo
Editor Ed Santos
Photographer Karel Sevilla
Photographer Leo Dino
Senior Developer Chico Tabines
Agency Producer Ino Magno
Agency Producer Jing Abellera Art Buyer Al Salvador
Illustrator Manny Vailoces