EVERY CENT HELPS by Wire Advertising for People For The Ethical Treatment Of Animals (PETA)

EVERY CENT HELPS

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Industry Charities, Foundations, Volunteers
Media Promo & PR
Market Germany
Agency Wire Advertising
Creative Director Peter Jooß, Horst Maus
Art Director Sarah Basten
Copywriter Philippe Strübbe
Released November 2009

Credits & Description

Category: Charities, Public Health & Safety, Public Awareness Messages
Advertiser: PETA DEUTSCHLAND
Product/Service: PETA
Agency: WIRE ADVERTISING
Date of First Appearance: Nov 30 2009 12:00AM
Entrant Company: WIRE ADVERTISING, Hamburg, GERMANY
Creative Director: Peter Jooß (Wire Advertising)
Creative Director: Horst Maus (Wire Advertising)
Art Director: Sarah Basten (Wire Advertising)
Copywriter: Philippe Strübbe (Wire Advertising)
Account Manager: Jasmin Rathcke (Wire Advertising)
Marketing Director: Harald Ullmann (PETA Deutschland e.V.)
Head of Advertising Department: Silke Berenthal (PETA Deutschland e.V.)
Media placement: post card / scratch card - Promotion in Germany (Hamburg, Berlin, Stuttgart) - 30.11.2009

Describe the objective of the promotion.
The campaign shall gain financial support for Peta. To rescue animals kept in circuses/zoos.

Describe how the promotion developed from concept to implementation
Promotion was conducted as planned.

Describe the success of the promotion with both client and consumer including some quantifiable results
About 70 % donation qoute of the participants.

Explain why the method of promotion was most relevant to the product or service
PETA is commited to the animals who kept imprisoned behind bars.