SOUNDS OF HAMBURG by Jung Von Matt/Alster Hamburg for Philharmonic Orchestra Of Hamburg

SOUNDS OF HAMBURG

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Industry Cinemas, Theatres & Concert Halls
Media Promo & PR
Market Germany
Agency Jung Von Matt/Alster Hamburg
Art Director Tommy Norin, Philip Bartsch
Copywriter Ramin Schmiedekampf
Designer Nina Borrusch
Released January 2010

Credits & Description

Category: Best Use of Internet/Online Advertising in a Promotional Campaign
Advertiser: PHILHARMONIC ORCHESTRA OF HAMBURG
Product/Service: PHILHARMONIC ORCHESTRA
Agency: JUNG von MATT
Date of First Appearance: Jan 15 2010 12:00AM
Entrant Company: JUNG von MATT, Hamburg, GERMANY
Entry URL: http://awards.jvm.com/alster/2010/cannes/sounds-of-hamburg/
Chief Creative Officer: Götz Ulmer (Jung von Matt AG)
Chief Creative Officer: Bernd Krämer (Jung von Matt AG)
Art Director: Philip Bartsch (Jung von Matt AG)
Copywriter: Ramin Schmiedekampf (Jung von Matt AG)
Account Director: Anke Göbber (Jung von Matt AG)
Account Manager: Alexander Korduan (Jung von Matt AG)
Audioproduction: Roman Vinuesa (Jung von Matt AG)
Designer: Nina Borrusch (Jung von Matt AG)
Art Director: Tommy Norin (Jung von Matt AG)
Idea: Tommy Norin (Jung von Matt AG)
Componist: Roman Vinuesa (Jung von Matt AG)
Concept: Gregor Fraser (Jung von Matt AG)
Programmer: Alexander El-Meligi (demodern digital design studio)
Motiondesign: Nina Borrusch (Jung von Matt AG)
Media placement: Microsite - Http://www.sounds-Of-Hamburg.de/ - 15.01.2010

Describe the objective of the promotion.
The Philharmoniker Hamburg is one of the best known orchestras in Germany. The goal was to give them a more modern image and pull more ears into their concert hall. We were asked to create an online solution that would arouse the curiosity of classical music lovers throughout the country.

Describe how the promotion developed from concept to implementation
A web application that merges both city and orchestra into one unique musical experience. The city of Hamburg becomes the concert hall and users take the role of conductor.

Describe the success of the promotion with both client and consumer including some quantifiable results
We don´t have any results yet.

Explain why the method of promotion was most relevant to the product or service
Utilising custom tailored motion tracking, users are able to select moving objects from a live video feed. People, ships, cars and even fish become instruments in a spontaneous concert.