LEAKING POWER OUTLETS by Jung Von Matt/Alster Hamburg for Rwe

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LEAKING POWER OUTLETS

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Industry Energy & Water Utilities, Environmental & Animal Issues
Media Promo & PR
Market Germany
Agency Jung Von Matt/Alster Hamburg
Executive Creative Director Sascha Hanke
Creative Director Jens Paul Pfau, Tobias Grimm
Copywriter Henning Robert
Account Supervisor Nina Ziebell
Released October 2010

Credits & Description

Category: Corporate Image & Information
Advertiser: RWE
Product/Service: ENERGY SAVING
Agency: JUNG von MATT
Date of First Appearance: Oct 13 2010
Entrant Company: JUNG von MATT, Hamburg, GERMANY
Executive Creative Director: Sascha Hanke (Jung von Matt)
Creative Director: Jens Pfau (Jung von Matt)
Creative Director: Tobias Grimm (Jung von Matt)
Art Direction: Benjamin Busse (Jung von Matt)
Copywriter: Henning Robert (Jung von Matt)
Artist: Markus Hofer
Art Buying: Bettina Zschirnt (Jung von Matt)
Account Supervisor: Nina Ziebell (Jung von Matt)
Media placement: Floor Installation - RWE Tower, Essen (Town Center) - 13.10.2010
Describe the objective of the promotion.
Get the people’s and RWE associates attention on the German portal for sustainable energy "energiewelt.de" by showing a regardless waste of energy.
Describe how the promotion developed from concept to implementation.
Even nowadays, humanity still neglects obvious wastes of energy. To show that energy is wasted every second, everywhere, we co-operated with Austrian artist Markus Hofer and placed a series of "leaking" power-outlets in the RWE headquarter and on the streets.
Explain why the method of promotion was most relevant to the product or service.
We made it impossible for people to simply close their eyes to the common problem of wasting energy by making it visible in a striking way – then offered the perfect solution by referring to the portal "energiewelt.de".
Describe the success of the promotion with both client and consumer including some quantifiable results.
The power leakages soon became the talk of the town.
As a result, the number of visitors on "energiewelt.de" increased by 22% in just one month, turning the new portal quickly into one of the major addresses for sustainable usage of energy in Germany.