Saatchi & Saatchi Promo MOVING OFFICE by Saatchi & Saatchi Warsaw

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Industry Advertising agencies, Business equipment & services, Corporate Image
Media Promo & PR
Market Poland
Agency Saatchi & Saatchi Warsaw
Creative Director Max Olech
Art Director Ryszard Szozda, Wojciech Pakier
Copywriter Kamil Majewski
Designer Fryderyk Klyszcz
Released May 2009

Credits & Description

Category: Corporate Image & Information
Product/Service: CHANGE OF ADDRESS
Date of First Appearance: May 29 2009 12:00AM
Creative Director: Max Olech (Saatchi Saatchi Poland)
Deputy Creative Director: Agnieszka Niska-Wójcik (Saatchi Saatchi Poland)
Copywriter: Kamil Majewski (Saatchi Saatchi Poland)
Art Director: Wojciech Pakier (Saatchi Saatchi Poland)
Art Director: Ryszard Szozda (Saatchi Saatchi Poland)
Print Producer Manager: Rafal Kierzyński (Saatchi Saatchi Poland)
Print Producer: Robert Sapiński (Saatchi Saatchi Poland)
Designer: Fryderyk Klyszcz (Saatchi Saatchi Poland)
Media placement: Ambient - Warsaw - 29.05.2009

Describe the objective of the promotion.
On the 1st of June 2009 our agency was changing its office address. Main objective was to inform the clients and the media about this fact in a noticeable and engaging way. Second aim was to keep the agency working on the day of removal.

Describe how the promotion developed from concept to implementation
We moved the office to a tram that operated the route between the old and the new office. We reconstructed the interior using the original furniture from our office, including foosball table. The exterior was covered with a bubble wrap.We worked in the tram just like we do every other day and we invited the clients and the media to visit us. Mailing was in the form of a tram timetable and a ticket. There it was clearly visible how our address is chaniging minute after minute, untill we reached the final tramstop in front of the new office.

Describe the success of the promotion with both client and consumer including some quantifiable results
The event met with positive reactions in the professional press, for example we got a Hit award from Media&Marketing Polska for the most distinctive advertising action. It seems that it also worked with the clients, as official mail comes to the new address without any mistakes in it.

Explain why the method of promotion was most relevant to the product or service
Changing the address is not exciting news, so we did something much bigger - we moved the whole office itself. The old and the new office buildings are on the opposite sides of Warsaw and - what became the clue - they are connected with a tramline. This is why we built the Moving Office in a tram. The route goes through the center of Warsaw, so it was easy for journalists and other invited guests to get on the Moving Office.