Selmore Promo Thank You for Visiting Selmore by Selmore

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Thank You for Visiting Selmore

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Industry Advertising agencies, Business equipment & services
Media Promo & PR
Market Netherlands
Agency Selmore
Art Director Jakko Achterberg En Niels Westra
Released June 2012

Awards

Epica Awards 2012
Branded Content Corporate Image Silver

Credits & Description

Advertiser: SELMORE
Agency: SELMORE CREATIVE AGENCY
Category: Household
Copywriter: Niels Westra (Selmore)
Art Director: Jakko Achterberg (Selmore)

Client Brief Or Objective
Create a series of bags in different sizes so clients can take home the work that is presented.

Brief Explanation
Find a way that expresses the creativity and the identity of the agency. Instead of just putting a big logo on each side.

Implementation
Selmore is a creative agency based in Amsterdam and named after a small American town in the state of Missouri. To thank our clients for shopping at Selmore we came up with the idea to create shopping bags for various local retailers, like the pharmacy or the liquor store. Each store has its own edgy design and slogan.

Outcome
Each time clients visit Selmore they ask for a bag from a different store. It’s like collect them all.