SUNSHINE IN HALLE by Jung Von Matt/Elbe Hamburg for Sixt

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SUNSHINE IN HALLE

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Industry Car & Utility Rentals
Media Promo & PR
Market Germany
Agency Jung Von Matt/Elbe Hamburg
Director Sebastian Schipper
Executive Creative Director Wolf Heumann, Sascha Hanke
Creative Director Peter Kirchhoff
Art Director Vanessa Rabea Schrooten
Copywriter Frank Seiler
Producer Susa Ehlers
Account Supervisor Joerg-Peter Dressel, Christina Griese
Released August 2009

Credits & Description

Category: Best Use of Internet/Online Advertising in a Promotional Campaign
Advertiser: SIXT AUTOVERMIETUNG
Product/Service: SIXT RENT A CAR
Agency: JUNG von MATT
Date of First Appearance: Aug 26 2009 12:00AM
Entrant Company: JUNG von MATT, Hamburg, GERMANY
Entry URL: http://awards.jvm.com/elbe/2010/cannes/sunshine-in-halle
Executive Creative Director: Sascha Hanke (Jung Von Matt)
Executive Creative Director: Wolf Heumann (Jung Von Matt)
Creative Director: Peter Kirchhoff (Jung Von Matt)
Copywriter: Frank Seiler (Jung Von Matt)
Art Director: Vanessa Rabea Schrooten (Jung Von Matt)
Director of Photography: Bjoern Knechtel (Radical.media)
Producer: Susa Ehlers (Radical.media)
Director: Sebastian Schipper (Radical.media)
Account Supervisor: Joerg-Peter Dressel (Jung Von Matt)
Account Supervisor: Christina Griese (Jung Von Matt)
Media placement: Online - Youtube, Sixt.de, Sixtblog.de - 26.08.2009

Describe the objective of the promotion.
To tempt people with Sixt's affordable convertibles.

Describe how the promotion developed from concept to implementation
Sixt would like everybody to be able to afford a convertible and to enjoy driving it. That’s why Halle an der Saale, statistically Europe’s rainiest city was rocketed into a rainless weekend with a silver iodide missile giving the sun and all potential convertible drivers the best opportunity to shine.

Describe the success of the promotion with both client and consumer including some quantifiable results
The people in Halle enjoyed the longest period of good weather in that year and Sixt recognised a 40% increase in convertible rentals in Halle an der Saale. There was offline and online news coverage throughout Germany, even in the country’s most popular newspaper, BILD.

Explain why the method of promotion was most relevant to the product or service
The method reaches a wider audience. The Internet and media has been alerted to the film. The movie shows that everyone can afford a convertible.