Smart Promo Smart Little Bumper Stickers by BBDO Toronto

Adsarchive » Promo » Smart » Smart Little Bumper Stickers

Smart Little Bumper Stickers

Pin to Collection
Add a note
Industry Cars
Media Promo & PR
Market Canada
Agency BBDO Toronto
Designer Jaimes Zentil
Typographer Evan Dermit
Released June 2012

Awards

One Show 2013
One Show Collateral / Promotional Items - Single or Campaign Merit

Credits & Description

Advertiser: SMART CANADA
Agency: BBDO TORONTO
Category: Flat Mailing
Photographer: Jaimes Zentil (BBDO Toronto)
Marketing Specialist: Amy Stainlay (Smart Canada)
Account Executive: Margaux Carter (BBDO Toronto)
Senior Vice President/Executive Creative Director: Peter Ignazi (BBDO Toronto)
Typographer: Evan Dermit (SGL Studio)
Designer: Jaimes Zentil (BBDO Toronto)
Account Director: Jessica Joerg (Proximity Canada)
Vice President/Account Director: Michael McGee (BBDO Toronto)
National Smart Marketing Manager: Nicole Israng (Smart Canada)
Senior Vice President/Executive Creative Director: Carlos Moreno (BBDO Toronto)
Associate Creative Director/Writer: Craig McIntosh (BBDO Toronto)
Associate Creative Director/Art Director: Jaimes Zentil (BBDO Toronto)
Senior Print Production Manager: Rosanne Woodley (SGL Studio)

Implementation
Sometimes being disruptive and having a large impact doesn’t require leviathan sized scale or budgets. So, we created smart sized bumper stickers with big attitude. We produced these mini stickers on stylized holiday cards that were sent out to Toronto smart fortwo owners. The tiny stickers could be placed on smart fortwo vehicles over the holidays - expressing their holiday pride and smart sensibilities.

Client Brief Or Objective
The Holiday season always presents a tremendous opportunity to reach out and thank those individuals who contribute to a brand's success. The smart in Canada has established itself as gutsy, thought provoking and non-conformist brand. It challenges the conventions of what people think automobiles and urban living should represent. This year we wanted to wish our smart fortwo owners a joyous holiday season in a way that truly embodies the tone of smart.

Outcome
The smart client’s and dealers were elated with the unique work. Anecdotally, this enthusiasm and favourable response was also shared by the recipients. Sometimes the greatest impact truly does come in small packages!

Execution
With a limited budget, we focused our efforts on the Toronto market. Our goal was to help increase brand loyalty and retention for our biggest market and provide our dealers with a little thank you to their loyal client base.