Sony Playstation Promo THE ALL-STAR by Deutsch Los Angeles

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Industry Video Games/Consoles
Media Promo & PR
Market United States
Agency Deutsch Los Angeles
Director Simon Mcquoid
Creative Director Jason Elm-Svp, Sam Bergen
Art Director Stephen Lum
Copywriter Liz Cartwright
Producer Doug Halbert, Filip Hejduk Etic Films, Anita Wetterstedt, Petra Ondrickova
Account Supervisor Simon Hall, Alex Schneider, Matt Small, Michal David
Editor Steve Gandolfi
Released October 2012

Credits & Description

Category: Other Screens
Sound Design/Arrangement: 740 Sound
Account Supervisor: Alex Schneider
Producer: Anita Wetterstedt
Producer: Filip Hejduk
Creative Director: Jason Elm (Group Creative Director)
Planner: James Sheehy
Planner: Jeffrey Blish
Copywriter: Liz Cartwright
Chief Creative Officer: Mark Hunter
Advertiser's Supervisor: Mike Webster
Account Supervisor: Matt Small
Agency Producer: Paul Roy
Producer: Petra Ondrickova
Editing Company: Run
Account Supervisor: Simon Hall
Editor: Steve Gandolfi
Creative Director: Sam Bergen (Creative Director)
Agency Producer: Vic Palumbo
Advertiser's Supervisor: Tj Consunji
Planner: Christian Cocker
Editing Company: Cut
Producer: Doug Halbert
Post Production: Lime Studios
Account Supervisor: Michal David
Music: Stimmung Music
Director: Simon Mcquoid
Art Director: Stephen Lum
Agency Producer: Victoria Guenier

Brief Explanation
In addition to longer films placed online, we created a 60 second film to run in-cinema before "Wreck-it Ralph". Gamers love to imagine how their favorite characters would behave outside of the game, so the placement was a perfect fit.Our film brought to life some of PlayStation's most popular heroes in an epic live-action battle scene and gave a sneak peak into the emotion that drives these characters outside the game – the gamer.