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Industry Website, Charities, Foundations, Volunteers
Media Promo & PR
Market Japan
Agency Rhizomatiks
Creative Director Koichi Shigaya
Art Director Hiroyasu Kimura
Producer Seiichi Saito
Released April 2010

Credits & Description

Category: Charities, Public Health & Safety, Public Awareness Messages
Product/Service: WEBSITE
Date of First Appearance: Apr 1 2010 12:00AM
Entrant Company: RHIZOMATIKS, Tokyo, JAPAN
Entry URL: http://www.rhizomatiks.com/archiveforawards/athleteland/index.html
Creative Director: Koichi Shigaya (Shigaya-Gumi)
Producer: Seiichi Saito (Rhizomatiks)
Flash Programmer: Sumito Kamoi (Rhizomatiks)
Assistant Designer: Iria Ashimine (Rhizomatiks)
Art Director: Hiroyasu Kimura (Rhizomatiks)
Technical Director: Daisuke Nakahama (Rhizomatiks)
Media placement: Special Olympics Nippon Tokyo - Website - 1st, April 2010
Media placement: variety of blog - Website - 1st to now, April 2010

Describe the objective of the promotion.
As the world’s first website campaign, lets create a revolutionary and easy to use website that people with intellectual disabilities may also enjoy.

Describe how the promotion developed from concept to implementation
CHALLENGE: Creating a world’s first website content that intellectually disabled individuals can also enjoy. Here they will be able to sense that there are lots of friends and the feeling of playing sports as they learn about the Special Olympics.

Describe the success of the promotion with both client and consumer including some quantifiable results

'Window-chu' was widely used by athletes with an intellectual disability, and this brought one strong method of communication between athletes which they could not make before. This seems like a really small step but internally this will bring big dynamics of motivation for disability athletes.

Explain why the method of promotion was most relevant to the product or service
SOLUTION: Show them various new experiences through the website content. Freely draw up and create your own character in the world named 'Window-chu' Use 'Window-chu' to simulate sports experiences and be able to sense the spirit of the Special Olympics as you play. What we would like them to feel is that its fun to be with friends, The joy of sports - and these things exist in the world!  As an added bonus, This character can be put into the mobile phone screen saver and also taken on walks with you. This will be devised so that interest will perk on the Special Olympics through all these contents as intellectually disabled individuals play on the website.