COME AND GET YOUR MONEY! for SPORT-PARI

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COME AND GET YOUR MONEY!

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Industry Lottery & Gambling
Media Promo & PR
Market Belarus
Released May 2009

Credits & Description

Category: Travel, Entertainment & Leisure
Advertiser: SPORT-PARI
Product/Service: LOTTERY
Agency: TDI PROMO EVENT
Date of First Appearance: May 5 2009 12:00AM
Entrant Company: TDI PROMO EVENT, Minsk, BELARUS
Chief Project Manager: Podrez Aleksey (TDI Promo Event)
Сeative Director of the Project: Prybysh Dmitriy (TDI Promo Event)
Originator: Filazapovich Sergey (TDI Promo Event)
Project Manager: Shubochkin Aleksey (TDI Promo Event)
Originator: Chaley Artem (TDI Promo Event)
Project Manager: Dalivelia Artur (TDI Promo Event)
Media placement: Promo Campaign - Minsk, Republic Of Belarus - 5 May 2009

Describe the objective of the promotion.
- Increasing the number of bets . - Drawing attention to terminals, creating a constant consumer flow. - Spreading the news to potential players of the possible jack-pot increase of up to 300 000 000 rubles in case of win. - Stimulation of gambling by creating the feeling of being able to influence the result, the feeling of being lucky

Describe how the promotion developed from concept to implementation
We have developed an simple game. We were able to encourage participation in the lottery"easy victory" in the game. In any of us there’s a bit of gambling and lust for easy money. Our game is to show that this moment may happen right here, right now. Statistics show us, that if a person is asked to think of 3 different numbers, in 90% of cases he will at least think of one of these: 5, 7, 9. This fact is the basis of the interactive game.

Describe the success of the promotion with both client and consumer including some quantifiable results
1. We have stimulated participation by the concept of “easy victory” and unexpected contact. 2. The number of bets made during promotional campaign as compared to pre-campaign period increased by 600 %

Explain why the method of promotion was most relevant to the product or service
The mechanism of the promo campaign coincides with the mechanism of the lottery, thus allows people to test their luck and develop their passion. Located in the field of promotions, registration terminals made it possible to immediately take part in the lottery and increase the number of bets.