Spw Bikes Promo LOLLIS by Advico Y&R Zurich

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Industry Bicycles
Media Promo & PR
Market Switzerland
Agency Advico Y&R Zurich
Art Director Isabelle Hauser
Copywriter Julia Brandstätter
Typographer Annik Weber
Released November 2009

Credits & Description

Category: Ambient Promotion: Small Scale
Advertiser: SPW BIKES
Agency: ADVICO Y&R
Date of First Appearance: Dec 1 2009 12:00AM
Entrant Company: ADVICO Y&R, Zürich, SWITZERLAND
Chief Creative Officer: Markus Gut (Advico Y&R AG)
Copywriter: Julia Brandstätter (Advico Y&R AG)
Art Director: Isabelle Hauser (Advico Y&R AG)
Typographer: Annik Weber (Advico Y&R AG)
Media placement: Give away - SPW Bikes Shop - 01.12.09

Describe the objective of the promotion.
Sportplausch Wider, the biggest bike and ski shop in Switzerland, wanted to make their wide assortment of raceboards and downhill bikes known with a special giveaway. Both are a type of sports equipment which demands of the participant, above all: Courage.

Describe how the promotion developed from concept to implementation
That’s why we developed a give-away which works as a kind of test of courage: a lollipop, in which a real scorpion has been infused.

Describe the success of the promotion with both client and consumer including some quantifiable results
The lollipops became a huge topic of conversation in no time. Even Radio Energy reported on the sales promotion. The importing of what the lollipops were making desirable is in fact officially forbidden. Through word-of-mouth and the radio reports Sportplausch Wider observed a clear increase in customers.

Explain why the method of promotion was most relevant to the product or service

The give-away separates the weak from the strong. Only those who can work up the courage to experience the special treat are really ready for the race boards and downhill bikes from Sportplausch Wider.