VENTILATOR by Y&R Sao Paulo for Tam Airlines

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VENTILATOR

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Industry Airlines
Media Promo & PR
Market Brazil
Agency Y&R Sao Paulo
Art Director Marco Mattos, Pedro Rosa Leo Burnett Tailor Made
Copywriter Roberto Kilciauskas, Vinicius Stanzione
Account Supervisor Alessandro Cardoni
Released March 2010

Credits & Description

Category: Travel, Entertainment & Leisure
Advertiser: TAM
Product/Service: AIRLINE
Agency: Y&R
Date of First Appearance: Mar 15 2010 12:00AM
Entrant Company: Y&R, São Paulo, BRAZIL
Vice President Creative: Marco Versolato (Y&R)
Copywriter: Roberto Kilciauskas (Y&R)
Copywriter: Vinicius Stanzione (Y&R)
Art Director: Pedro Rosa (Y&R)
Art Director: Marco Mattos (Y&R)
Account Supervisor: Alessandro Cardoni (Y&R)
Planner: David Laloum (Y&R)
Advertiser's Supervisor: Juliana Pompeia (TAM)
Media placement: Field Marketing - Bar - 15 March 2010

Describe the objective of the promotion.
Promote an unheard-of museum in Brazil: a museum about aviation.

Describe how the promotion developed from concept to implementation
Show that historical and war airplanes are now near anyone.

Describe the success of the promotion with both client and consumer including some quantifiable results
With an expense of just R$1,520,00 we managed to impact more than 8,000 people. And people started considering a visit to the museum even though it is far from São Paulo

Explain why the method of promotion was most relevant to the product or service
The idea was to show that the airplanes that were once up in the sky would now be close to the people. Ventilators started to be used as media in public places such as bars and restaurants hinting at the propellers of the old airplanes and bringing people closer to the history and, consequently, to the museum.