DON'T TRUST THE MACHINES by DDB Johannesburg for Ster-kinekor

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DON'T TRUST THE MACHINES

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Industry Business equipment & services, Corporate Image
Media Promo & PR
Market South Africa
Agency DDB Johannesburg
Executive Creative Director Gareth Lessing
Art Director Steven Jones
Copywriter Andre Vrdoljak
Photographer Des Ellis
Released June 2009

Credits & Description

Category: Ambient Promotion: Small Scale
Advertiser: STER KINEKOR
Product/Service: TERMINATOR 4
Agency: DDB SOUTH AFRICA
Date of First Appearance: Jun 5 2009 12:00AM
Entrant Company: DDB SOUTH AFRICA, Johannesburg, SOUTH AFRICA
Copywriter: Andre Vrdoljak (DDB SA)
Art Director: Steven Jones (DDB SA)
Account Manager: Dino van der Merwe (DDB SA)
Photographer: Des Ellis (R.H.O)
Executive Creative Director: Gareth Lessing (DDB SA)
Media placement: Outdoor - Hand Dryer - Sandton Mall, Eastgate Mall - 5 June 2009
Media placement: Outdoor - Elevator - Sandton Mall, Eastgate Mall - 5 June 2009
Media placement: Outdoor - Boom Gate - Sandton Mall, Eastgate Mall - 5 June 2009
Media placement: Outdoor - Escalator - Sandton Mall, Eastgate Mall - 5 June 2009

Describe the objective of the promotion.
To promote the new film TERMINATOR SALVATION.

Describe how the promotion developed from concept to implementation
The story behind the entire Terminator saga is that in the near future machines will turn on humans and aim to destroy us all. To promote the new film ‘TERMINATOR SALVATION’, we created early signs of attacks on humans by the everyday machines that we all interact with inside the malls.

Describe the success of the promotion with both client and consumer including some quantifiable results
The goal was to heighten awareness of the movie for opening weekend, which in return increased ticket sales at the cinemas.

Explain why the method of promotion was most relevant to the product or service
The method of promotion was relevant because it was placed within the malls where the movie was to be released.