The National Lottery Promo DREAMS by AMV BBDO London


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Industry Lottery & Gambling
Media Promo & PR
Market United Kingdom
Agency AMV BBDO London
Director Martin De Thurah
Executive Creative Director Paul Brazier
Creative Director Mike Hannett, Dave Buchanan Responsible Drinking
Art Director Adrian Rossi
Copywriter Alex Grieve
Producer Simon Cooper
Editor Mikkel E. G. Nielsen
Released January 2013

Credits & Description

Advertiser: CAMELOT
Category: Corporate Image
Advertising campaign: DREAMS
Art Director: Adrian Rossi
Creative Director: Dave Buchanan
Sound Design/Arrangement: Factory
Cameraman: Lasse Frank
Director: Martin De Thurah
Agency Producer: Olly Chapman
Producer: Simon Cooper
Copywriter: Alex Grieve
Editor: Mikkel Nielsen
Creative Director: Mike Hannett
Executive Creative Director: Paul Brazier
Post Production: The Mill
Editing Company: The Quarry

Brief Explanation
Inspired by the story of GB 800m runner, Jenny Meadows and her mother, we see how National Lottery funding helps British athletes achieve their dreams.