DE-DE Promo THUNDERCLAP by DE-DE New York

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THUNDERCLAP

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Industry Business equipment & services, Corporate Image
Media Promo & PR
Market United States
Agency DE-DE New York
Released May 2013

Awards

Cannes Lions 2013
Cyber Lions Viral Advertising; Viral Marketing Silver

Credits & Description

Advertiser : DE-DE
Product : THUNDERCLAP - SOCIAL MEDIA TECHNOLOGY
Entrant : DE-DE New York, USA
Type of Entry : Viral Advertising
Category : Viral Marketing
Title : THUNDERCLAP
Advertiser/Client : DE-DE
Product/Service : THUNDERCLAP - SOCIAL MEDIA TECHNOLOGY
Entrant Company : DE-DE New York, USA
Advertising Agency : DE-DE New York, USA
Case Film URL: http://nourl.gosimian.com/sp/r/N1/1/XSofOUZ7zM_I9p7qViki3A/YmJlcmdAZHJvZ2E1LmNvbQ==
Application URL: https://www.thunderclap.it/en
Name Company Position
Hashem Bajwa DE-DE Chief Executive Officer
Robert Spychala DE-DE Chief Technology Officer
David Cascino DE-DE Director Of Engineering
Garland Davis DE-DE Software Engineer
Hj Kwon DE-DE Product Manager
Kathrin Laser D5 Designer
Ted Chang DE-DE Designer
Henrik Werdelin DE-DE Adviser
BRIEF EXPLANATION
Thunderclap is about making a message unavoidable. It is the first crowd-speaking platform, allowing other voices to join with your own. Any individual or organization can create a Thunderclap to say something that matters to them. They register their message on the website. Then, everyone who wants to support the Thunderclap signs up to donate his or her social reach to the cause. On the day that the Thunderclap "tips", the same message is mass-shared at the exact same time via everyone's social networks, helping the cause rise above the white noise that fills social media feeds everywhere.