DRIVER LICENCE by DDB Berlin for Volkswagen

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DRIVER LICENCE

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Industry Cars
Media Promo & PR
Market Germany
Agency DDB Berlin
Executive Creative Director Stefan Schulte
Art Director Marc Isken
Copywriter Kai Abd El-Salam
Released March 2009

Credits & Description

Category: Cars & Automotive Services
Advertiser: VOLKSWAGEN
Product/Service: GOLF GTI
Agency: DDB GERMANY BERLIN
Date of First Appearance: Mar 21 2009 12:00AM
Entrant Company: DDB GERMANY BERLIN, GERMANY
Chief Creative Officer: Amir Kassaei (DDB Germany, Berlin)
Executive Creative Director: Stefan Schulte (DDB Germany, Berlin)
Creative Direction: Till Eckel (DDB Germany, Berlin)
Creative Direction: Johannes Hicks (DDB Germany, Berlin)
Art Director: Marc Isken (DDB Germany, Berlin)
Copywriter: Kai Abd-El Salam (DDB Germany, Berlin)
Graphic: Christoph Schröder (DDB Germany, Berlin)
Account Manager: Janine Herrling (DDB Germany, Berlin)
Graphic: Alexander Gräf (DDB Germany, Berlin)
Media placement: Dealer Promotion - Volkswagen Dealer And Garage - 21.03.2009

Describe the objective of the promotion.
The brief was, to transer the GTI Campaign "For advanced drivers“ into the Volkswagen sales market and to generate test drives with the GTI.

Describe how the promotion developed from concept to implementation
The challenge was finding a simple and creative way to get the clients in touch with the campaign – and the new Volkswagen GTI.

Describe the success of the promotion with both client and consumer including some quantifiable results
The driver licence became within the campaign a huge success. Test drives with the new GTI increased by 15 %.

Explain why the method of promotion was most relevant to the product or service
We developed a tool for the German drivers licence. After a test drive with the GTI, every driver got a certificate to show to the world that he is an advanced driver.