THE ELECTION TWEET by FamousGrey Brussels for Vrt

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THE ELECTION TWEET

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Industry TV Channels/Radio Stations and Programmes
Media Promo & PR
Market Belgium
Agency FamousGrey Brussels
Creative Director Christophe Ghewy, Joeri Van Den Broeck, Tim Driesen
Art Director Tom Jacobs
Copywriter Iwein Vandevijver
Released December 2010

Credits & Description

Category: Publications & Media
Advertiser: VRT / KLARA
Product/Service: KLARA
Agency: FAMOUS BRUSSELS
Date of First Appearance: Dec 2 2010
Entrant Company: FAMOUS BRUSSELS, BELGIUM
Entry URL: http://www.toputourworkon/cannes/twitter
CREATIVE DIRECTOR: TIM DRIESEN (FAMOUS BRUSSELS)
CREATIVE DIRECTOR: JOERI VAN DEN BROECK (FAMOUS BRUSSELS)
CREATIVE DIRECTOR: CHRISTOPHE GHEWY (FAMOUS BRUSSELS)
ART DIRECTOR: TOM JACOBS (FAMOUS BRUSSELS)
COPYWRITER: IWEIN VANDEVIJVER (FAMOUS BRUSSELS)
ACCOUNT DIRECTOR: AN VAN DEN CRUYCE (FAMOUS BRUSSELS)
ACCOUNT EXECUTIVE: MARLIES NEUDT (FAMOUS BRUSSELS)
INTERACTIVE DIRECTOR: JONATHAN DETAVERNIER (FAMOUS BRUSSELS)
Media placement: microsite - internet - 2/12/2010

Describe the objective of the promotion.
How to promote Radio Klara's election of classical composers ?

Describe how the promotion developed from concept to implementation.
December 2010
Belgium undergoes an unforseen political crisis and is without a government for almost 200 days.
It’s worldwide news.
When the most influential political twitterer of the country,
(even elected Belgium’s twitter personality of the year)
Minister Vincent Van Quickenborne, sends a tweet:
'NEW ELECTIONS.' it gets immediate attention.

Explain why the method of promotion was most relevant to the product or service.
His message was in fact linked to radio Klara where elections were being held...
not however for a new government, but to elect the 5 biggest composers of all time.

Describe the success of the promotion with both client and consumer including some quantifiable results.
Thank you minister Van Quickenborne for your kind cooperation.
You boosted our campaign by 800%

Radio Klara, The Classical Radio.