The Wheel of Concept: The Web of Concept by DDB New York for Wheel of Concept

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The Wheel of Concept: The Web of Concept

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Industry Business equipment & services
Media Promo & PR
Market United States
Agency DDB New York
Executive Creative Director Robert Rasmussen
Creative Director Saman Rahmanian
Art Director Sherina Florence
Copywriter Hunter Simms Razorfish
Released July 2011

Credits & Description

When the client presentation is an hour away and you need strong ideas immediately, look no further than the Wheel of Concept. This digital tool created by Tribal DDB, New York serves up pre-packaged client-focused cutting-edge ideas, taking inspirational pressure off overworked creatives. Simply go to http://www.wheelofconcept.com , enter your clientâs brand name and spin the wheel. Your concept will be branded with your clientâs logo for you on a ready-to-print PDF presentation board. Making your client happy 100% of the time has never been easier. Now with the new Wheel of Concept, thinking is one less think you have to think about.Initial Results:
In the first 24 hours weâve had 80,000 concept board PDFs downloaded, 50,000 unique visitors, 4,800 Facebook Likes and it looks like nearly 3,000 tweets.
Category: Self promotion
Client: Tribal DDB Worldwide
Agency: Tribal DDB New York
Production: Tribal DDB New York
Country: United States of America
Host: Steve Brauntuch
Executive Creative Director: Robert Rasmussen
Creative Director: Saman Rahmanian
Art Director: Sherina Florence
Copywriter: Hunter Simms
Sound Design: Antony Demekhin
Senior Account Manager: Joshua Lenze
Programming: Andronicus Riyono