WONDERBRA STRAPLESS by Publicis Brussels for Wonderbra

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WONDERBRA STRAPLESS

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Industry Lingerie, Underwear, Pajamas, Tights & Stockings
Media Promo & PR
Market Belgium
Agency Publicis Brussels
Creative Director Paul Servaes, Alain Janssens
Copywriter Nathalie Delchambre, Johan Parmentier
Strategic Planner Tom Theys
Released April 2011

Credits & Description

Category: Best Temporary In-Store Displays in a Promotional Campaign
Advertiser: WONDERBRA
Product/Service: WONDERBRA STRAPLESS
Agency: PUBLICIS BRUSSELS
Date of First Appearance: Apr 1 2011
Entrant Company: PUBLICIS BRUSSELS, BELGIUM
Creative Director: Alain Janssens/Paul Servaes (Publicis)
Art Director: Nathalie Delchambre/Johan Parmentier (Publicis)
Copywriter: Nathalie Delchambre/Johan Parmentier (Publicis)
Strategic Planner: Tom Theys (Publicis)
Account: Myriam Baya/Florence Collignon (Publicis)
Production Manager: Christ Lannoy (Publicis)
Case movie/production: Dimitri Ryelandt/Wim Corremans (Publicis)
Agency Producer: Dominique Ruys (Publicis)
Media placement: x - x - x

Describe the objective of the promotion.
work in progress.

Describe how the promotion developed from concept to implementation.
work in progress.

Explain why the method of promotion was most relevant to the product or service.
work in progress.

Describe the success of the promotion with both client and consumer including some quantifiable results.
work in progress.