Computer Spiele Museum Radio, Digital, Case study History Worth Playing by DDB Barcelona

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History Worth Playing

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Industry Museums & Libraries
Media Radio, Digital, Interactive & Mobile, Case study
Market Spain
Agency DDB Barcelona
Chief Creative Officer Jose Maria Roca De Vinals
Creative Director Guille Ramirez, Àlex Ademà
Art Director Olaf Cuadras
Copywriter Pablo Iriarte
Released September 2016

Awards

Cannes Lions 2017
Radio Use of Radio & Audio: Use of Audio Technology Bronze Lion

Credits & Description

Title: History Worth Playing
Agency: Ddb Spain
Brand: Computer Spiele Museum
Country: Spain
Entrant Company: Ddb Spain, Madrid
Advertising Agency: Ddb Spain, Madrid
Media Agency: Phd Germany, Düsseldorf / Phd, London
Pr Agency: Qms, Madrid
Production Company: Herokid Studio, Barcelona / Crowd, Barcelona / Bso, Barcelona
Additional Company: Vives Radio, Barcelona
Chief Creative Officer: Jose María Roca De Viñals (Ddb Spain)
Creative Director: Guille Ramírez (Ddb Spain)
Creative Director: Àlex Ademà (Ddb Spain)
Art Director: Olaf Cuadras (Ddb Spain)
Senior Creative: Pablo Guirado (Ddb Spain)
Senior Creative: Aníbal Estrella (Ddb Spain)
Copywriter: Pablo Iriarte (Ddb Spain)
Account Director: Miriam González (Ddb Spain)
Account Executive: Neus Peris (Ddb Spain)
Project Manager: Jose Díaz (Ddb Spain)
Creative Technologist Director: Gonzalo Zaragoza (Ddb Spain)
Graphic Production: Elsa Vallés (Ddb Spain)
Graphic Production: Davinia Romero (Ddb Spain)
Linguistic Consultant: Selina Heathcote (Ddb Spain)
Cover Designer: Marc Ericksen (Freelance)
Av Production: Dominik Siegmann (Freelance)
Game Developer: José Luis Castaño (Freelance)
Game Developer: David Sánchez (Freelance)
Game Developer: José Ignacio Ramos (Freelance)
Game Developer: Ángel Ló (Freelance)
Entry Summary:
In a world obsessed with technological advances, the Berlin Museum of Video Games, whose mission is to explain their history, launches a simple video game that’s relevant because it uses an obsolete technology for distribution: radio waves. To do that, we developed a game in assembly language code of only 2kb compatible with the legendary ZX Spectrum, a computer that made a peculiar sound when uploading games: the sound of the code recorded on the cassettes that stored them. Recording the 16 seconds on a cassette, the game can be played on a classic ZX Spectrum, but if you use any app on your mobile to record it, it can also be played on the website advertised on the ad, designed to work as a microcomputer from the 80s. The game, despite being so small, also contains a discount on the price of a ticket, driving traffic to the museum.
Script In English:
VOICE: We couldn’t possibly tell you the history of gaming in 30 seconds so we’ve decided to let you play with it. Record this sound:SFX: ZX SPECTRUM LOADING SOUND (16 SECONDS)VOICE:Congratulations! You’ve just downloaded a game.To play it, go to historyworthplaying.comComputerspielemuseum.
Synopsis:
A voiceover explains that history of video games is too long for us to explain in the 30 seconds that the ad lasts. But we can do something even better: give you the chance to play with it. At that moment, the voiceover invites you to record the sound that you will now hear: 16 seconds of a strident noise, with whistles and variations, very similar to the sound of an old modem. It’s a ZX Spectrum game, which has been compressed into 2kb programmed in machine code. After this sequence, the voiceover reveals what the sound is. If you recorded the sound, you’ve just downloaded a video game, and you are invited to visit http://www.historyworthplaying... to play it. Finally, we finish the ad with the name of the client: the Computerspielemuseum (Berlin Museum of Video Games).

Title/Título: History Worth Playing
Brand/Marca: Museo Del Videojuego De Berlin
Advertiser/Anunciante: Computer Spiele Museum
Agency/Agencia: Ddb España
Country/País: España