LEGO Radio, Digital, Case study Lego Play Stories by Isobar Sao Paulo

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Lego Play Stories

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Industry Toys
Media Radio, Digital, Interactive & Mobile, Case study
Market Brazil
Agency Isobar Sao Paulo
Creative Director Andrea Siqueira, Eduardo Battiston, Dogura Kozonoe
Art Director Thiago Grossi
Copywriter Thomás Davini
Production TDL Music
Released February 2018

Awards

Wave Festival 2018
Mobile Social in Mobile Ouro
Radio & Audio Excellence in Radio & Audio Prata
Digital Craft Form Prata
Digital Digital: Sectors Bronze

Credits & Description

Agency: Isobar Brasil
Client: Lego
CD: Andrea Siqueira, Dogura Kozonoe, Eduardo Battiston
CW: Thomás Davini
Assistance: Jonas Fortes
Sound Production: TDL Music
Producers: Regina Shnaider, Leticia Hernandez, Marcella Pappiani,
VP Business and Operating : Carol Escorel,
VP Planning: Aloisio Pinto,
Planners: Juliana Elia, Juliana, Nobre
National Project Director : Fabiano Mello,
Project Manager: Marcus Martins,
Project: Bruno Gonçalves,
General Media Director: Carolina Buzetto,
Media Manager: Thais Altschuller,
Media: Beatriz Vignoto,
Account Manager TDL Music: Pryscilla Coelho,
Speakers: Uriel Laino, Luiza Porto, Sandro Dutra, Raul Rosa, Tata Guarnieri, Jeronimo Villarroya
Designer: Fabio Del Rio, Francisco “Chiquera” Martins
AD: Thiago Grossi
Production Company: TDL Music
Director: Jeronimo Villarroya
Synopsis:
A Spotify’s playlist with stories, not music.Each track filled with sound effects to inspire kids and parents to play with different Lego sets.In every story the ending is open,so children’s imagination can do the rest.One of these scripts was written bythe award-winning screenwriter andfilm director Heitor Dhalia.