NUMBER 4 by Chemistry Dublin for Eircom

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NUMBER 4

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Industry Yellow Pages & Directories
Media Radio
Market Ireland
Agency Chemistry Dublin
Executive Creative Director Emmet Wright
Creative Director Mike Garner
Account Supervisor Sarah Hughes
Released August 2010

Credits & Description

Category: Commercial Public Services
Advertiser: EIRCOM
Product/Service: 11811 DIRECTORY ENQUIRIES
Agency: CHEMISTRY
Executive Creative Director: Emmet Wright
Creative Director: Mike Garner
Scriptwriter: Emmet Wright
Agency Producer: Laurie McGann/Fiona McGarry
Account Manager: Sarah Hughes
Account Supervisor: Sarah Hughes
Advertiser's Supervisor: Debbie Byrne
Production Company: CHEMISTRY, Dublin, IRELAND
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: CHEMISTRY, Dublin, IRELAND

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Dragnet mnemonic ANN: This is an urgent 11811 message. The Number Detectives are hunting the number 4, wanted for playing knick-knack on a door, with this old man. MVO: Hello! ANN: 4 is also wanted in connection with a breach of the peace on a golf course. Last seen between 3 and 5, 4 is thought to be armed, and possibly warned. If you require this or any other number, call 11811, that’s 11811. They’ll text it back for free. 11811... SFX: Dragnet mnemonic ANN: ...the Number Detectives. Charges apply. See eircom.ie for details.

Brief Explanation
11811 is a directory enquiries service in Ireland. Rather than use a jingle like all the competitor enquiries services, we wanted to give the numbers themselves some personality. Then we developed the character of ‘The 11811 Number Detectives’, a special division that ‘chases down numbers’.