NUMBER 6 by Chemistry Dublin for Eircom

Adsarchive » Radio » Eircom » NUMBER 6

NUMBER 6

Pin to Collection
Add a note
Industry Yellow Pages & Directories
Media Radio
Market Ireland
Agency Chemistry Dublin
Executive Creative Director Emmet Wright
Creative Director Mike Garner
Account Supervisor Sarah Hughes
Released August 2010

Credits & Description

Category: Commercial Public Services
Advertiser: EIRCOM
Product/Service: 11811 DIRECTORY ENQUIRIES
Agency: CHEMISTRY
Executive Creative Director: Emmet Wright
Creative Director: Mike Garner
Scriptwriter: Emmet Wright
Agency Producer: Laurie McGann/Fiona McGarry
Account Manager: Sarah Hughes
Account Supervisor: Sarah Hughes
Advertiser's Supervisor: Debbie Byrne
Production Company: CHEMISTRY, Dublin, IRELAND
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: CHEMISTRY, Dublin, IRELAND

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Dragnet mnemonic ANN: We interrupt this programme to inform you that 11811, the Number Detectives, are hunting the number 6, aka picking up sticks. Last seen on the head of a small boy named Damien that there’s something funny about, the number 6 is also wanted in connection with a lewd act performed with the number 9. If you require this or any other number, call 11811, that’s 11811. They’ll text it back for free. 11811... SFX: Dragnet mnemonic ANN: ... the Number Detectives. Charges apply. See eircom.ie for details.

Brief Explanation
11811 is a directory enquiries service in Ireland. Rather than use a jingle like all the competitor enquiries services, we wanted to give the numbers themselves some personality. Then we developed the character of ‘The 11811 Number Detectives’, a special division that ‘chases down numbers’.