NUMBER 7 by Chemistry Dublin for Eircom

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NUMBER 7

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Industry Yellow Pages & Directories
Media Radio
Market Ireland
Agency Chemistry Dublin
Executive Creative Director Emmet Wright
Creative Director Mike Garner
Account Supervisor Sarah Hughes
Released August 2010

Credits & Description

Category: Commercial Public Services
Advertiser: EIRCOM
Product/Service: 11811 DIRECTORY ENQUIRIES
Agency: CHEMISTRY
Executive Creative Director: Emmet Wright
Creative Director: Mike Garner
Scriptwriter: Emmet Wright
Agency Producer: Laurie McGann/Fiona McGarry
Account Manager: Sarah Hughes
Account Supervisor: Sarah Hughes
Advertiser's Supervisor: Debbie Byrne
Production Company: CHEMISTRY, Dublin, IRELAND
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: CHEMISTRY, Dublin, IRELAND

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Dragnet mnemonic ANN: Calling all callers! The 1181 Number Detectives are hunting the number 7 - once magnificent, now thought to be responsible for a spate of deadly sins committed around the country. Last seen on the bus to Dun Laoghaire, 7 enjoys the company of a number of smaller gentlemen who are on their way to work. If you require this or any other number, call 11811, that’s 11811. They’ll text it back for free. 11811... SFX: Dragnet mnemonic ANN: ...the Number Detectives. See eircom.ie for pricing information

Brief Explanation
11811 is a directory enquiries service in Ireland. Rather than use a jingle like all the competitor enquiries services, we wanted to give the numbers themselves some personality. Then we developed the character of ‘The 11811 Number Detectives’, a special division that ‘chases down numbers’. There are a number of specific Irish references. In the ad for 7, the bus that goes to Dun Laoghaire, a coastal suburb of Dublin, is the number 7.