IGNORED by Y&R Dubai for Al Nisr Publishing

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Industry Magazines
Media Radio
Market United Arab Emirates
Agency Y&R Dubai
Executive Creative Director Komal Bedi Sohal
Creative Director Wilbur D'costa, Guilherme Rangel
Producer Sonart - Yan Dal Santo
Account Supervisor Daymonde Marks
Production Sonart
Released August 2010

Credits & Description

Category: Publications & Media
Advertiser: AL NISR PUBLISHING
Product/Service: 4MEN MAGAZINE
Agency: Y&R DUBAI
Executive Creative Director: Komal Bedi Sohal
Creative Director: Guilherme Rangel/Wilbur D'costa
Scriptwriter: Amit Kapoor/Guilherme Rangel
Agency Producer: Wilbur D'costa/Mrinalinee Cabral
Account Manager: Kandarp Baxi
Account Supervisor: Daymonde Marks
Advertiser's Supervisor: Zafar Yaqoob
Production Company: SONART, Montreal, CANADA
Producer: Yan dal Santo
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: Y&R DUBAI, UNITED ARAB EMIRATES

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: 4Men magazine theme music MVO: Every week, 4Men Magazine receives letters from women who want to understand their men better. Today, we have a letter from Sandra J. She says: SFX: Shuffling paper MVO: Recently, my boyfriend bought the Halo game and he’s spending way too much time playing it online. When he plays it’s like he’s lost in his own world like nothing else exists. I’ve invested a lot of energy in this relationship and I can’t stand being ignored. How do I deal with this situation? SFX: Shuffling paper MVO: Dear Sandra, I understand exactly what’s happening and here’s a good way to improve things. Keep in mind the bubble shield doesn’t make you invincible, so never launch an attack if you don’t have cover or you are low on ammo. When fighting the Brutes always aim for the brown spots – they are chinks in the armour. My suggestion would be to use sniping rifles – at least one can be found on each map. Hope that helps. SFX: 4Men magazine theme music MVO: 4Men. The magazine for men.