UNCOMMUNICATIVE by Y&R Dubai for Al Nisr Publishing

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UNCOMMUNICATIVE

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Industry Magazines
Media Radio
Market United Arab Emirates
Agency Y&R Dubai
Executive Creative Director Komal Bedi Sohal
Creative Director Wilbur D'costa, Guilherme Rangel
Producer Sonart - Yan Dal Santo
Account Supervisor Daymonde Marks
Production Sonart
Released August 2010

Credits & Description

Category: Publications & Media
Advertiser: AL NISR PUBLISHING
Product/Service: 4MEN MAGAZINE
Agency: Y&R DUBAI
Executive Creative Director: Komal Bedi Sohal
Creative Director: Guilherme Rangel/Wilbur D'costa
Scriptwriter: Amit Kapoor/Guilherme Rangel
Agency Producer: Wilbur D'costa/Mrinalinee Cabral
Account Manager: Kandarp Baxi
Account Supervisor: Daymonde Marks
Advertiser's Supervisor: Zafar Yaqoob
Production Company: SONART, Montreal, CANADA
Producer: Yan dal Santo
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: Y&R DUBAI, UNITED ARAB EMIRATES

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: 4Men magazine theme music MVO: Every week, 4Men Magazine receives letters from women who want to understand their men better. Today, we have a letter from Cathy K. SFX: Shuffling paper MVO: Last week I went shopping, while my husband stayed home. After driving a few minutes, the car sputtered and came to a halt. I tried calling my husband but his phone was switched off. So I walked all the way home. When I got there, I found him in our bedroom trying out my underwear. Since that day, he’s changed. He’s become very distant. I don’t know what to do. SFX: Shuffling paper MVO: Dear Cathy, don’t worry, what you are experiencing is a very common problem. Normally, a car stalls because of fuel leakage. Or there’s debris in the fuel line, stopping the fuel flow. It could also be that the fuel pump itself is faulty, causing low delivery to the fuel injection. In which case, I advise a trip to the service station. SFX: 4Men magazine theme music MVO: 4Men. The magazine for men.