McDonald's Radio DAWN CHORUS by Leo Burnett London

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Industry Fast food
Media Radio
Market United Kingdom
Agency Leo Burnett London
Creative Director Jim Thornton
Account Supervisor Gary Simmons
Released February 2005

Credits & Description

Advertising Agency: LEO BURNETT, UNITED KINGDOM, London
Creative Director: Jim Thornton
Scriptwriter: Paul White/Steve Wakelam
Agency Producer: Adam Furman
Account Supervisor: Gary Simmons
Sound Engineer: Alex Hubbard/Parv Thind

Script in English

SFX: It’s dawn. Birds wake up and sing. They seem to be trying to make a tune. Then suddenly it becomes clear: Tweet-tweeet-tweeet tweet-twoot. It’s a perfect bird song version of the McDonald’s sting.

MVO: Most McDonald’s restaurants now open at 6.30 in the morning. Perfect for all you early birds.

Jingle: I’m lovin’ it.