PRESSURE by BBDO Buenos Aires for 7-up

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PRESSURE

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Industry Soft Drinks
Media Radio
Market Argentina
Agency BBDO Buenos Aires
Executive Creative Director Coco Olivera, Mike Usandivaras, Rodrigo Grau, Ramiro Rodriguez Cohen
Producer Peli Soutric, Veronica Zeta
Account Supervisor Daniel Albamonte
Released September 2008

Credits & Description

Advertising Agency: BBDO ARGENTINA, ARGENTINA, Buenos Aires
Executive Creative Director: Ramiro Rodriguez Cohen/Rodrigo Grau
Scriptwriter: Ariel Abramovici/Bruno Acanfora
Agency Producer: Veronica Zeta/Peli Soutric
Account Supervisor: Daniel Albamonte
Advertiser's Supervisor: Federico Bluthgen/Nicolas Lopez Marti/Ubaldo Aguirre/Soledad Azarloza
Producer: Veronica Zeta/Peli Soutric

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
MVO: For a long time I felt a huge pressure but I didn’t understand very well where it came from.

I broke up with my girlfriend but the pressure kept on.
I quit my job but the pressure kept on.
I quit engineering school but the pressure kept on.

Today, I looked at myself in the mirror and I discovered where that pressure came from: All that pressure came from my pants.

I, Ernesto Zas, am through with ball tight pants, through with them for good.

ANN: Free from what you don't want for yourself.
7UP Free. Sugar free. Calorie free.Full script of the ad in the original language
MVO: Hace un tiempo venía sintiendo una presión muy grande pero no entendía bien de donde venía.

Dejé a mi novia y la presión seguía.
Dejé el trabajo y la presión seguía.
Dejé Ingeniería y la presión seguía.

Hoy me miré al espejo y descubrí de donde venía esa presión:
toda esa presión venía de mis pantalones.

Yo, Ernesto Zas, dejo de usar pantalones al huevo. Los dejo para siempre.

ANN: Libre de lo que no queres para vos.
7UP Free. Libre de azucar. Libre de calorias.