PRESSURE by BBDO Buenos Aires for 7-up

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Industry Soft Drinks
Media Radio
Market Argentina
Agency BBDO Buenos Aires
Executive Creative Director Rodrigo Grau - Coco Olivera, Ramiro Rodriguez Cohen - Mike Usandivaras
Producer Peli Soutric, Veronica Zeta
Account Supervisor Daniel Albamonte
Released September 2008

Credits & Description

Advertising Agency: BBDO ARGENTINA, ARGENTINA, Buenos Aires
Executive Creative Director: Ramiro Rodriguez Cohen/Rodrigo Grau
Scriptwriter: Ariel Abramovici/Bruno Acanfora
Agency Producer: Veronica Zeta/Peli Soutric
Account Supervisor: Daniel Albamonte
Advertiser's Supervisor: Federico Bluthgen/Nicolas Lopez Marti/Ubaldo Aguirre/Soledad Azarloza
Producer: Veronica Zeta/Peli Soutric

MVO: For a long time I felt a huge pressure but I didn’t understand very well where it came from.

I broke up with my girlfriend but the pressure kept on.
I quit my job but the pressure kept on.
I quit engineering school but the pressure kept on.

Today, I looked at myself in the mirror and I discovered where that pressure came from: All that pressure came from my pants.

I, Ernesto Zas, am through with ball tight pants, through with them for good.

ANN: Free from what you don't want for yourself.
7UP Free. Sugar free. Calorie free.Full script of the ad in the original language
MVO: Hace un tiempo venía sintiendo una presión muy grande pero no entendía bien de donde venía.

Dejé a mi novia y la presión seguía.
Dejé el trabajo y la presión seguía.
Dejé Ingeniería y la presión seguía.

Hoy me miré al espejo y descubrí de donde venía esa presión:
toda esa presión venía de mis pantalones.

Yo, Ernesto Zas, dejo de usar pantalones al huevo. Los dejo para siempre.

ANN: Libre de lo que no queres para vos.
7UP Free. Libre de azucar. Libre de calorias.

The Radio ad titled PRESSURE was done by BBDO Buenos Aires advertising agency for 7-up in Argentina. It was released in Sep 2008.