BOY BAND by J. Walter Thompson Sao Paulo for 91 Radio Rock

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BOY BAND

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Industry TV Channels/Radio Stations and Programmes
Media Radio
Market Brazil
Agency J. Walter Thompson Sao Paulo
Creative Director Fabio Miraglia, Mario D`andrea
Account Supervisor Gabriela May
Production Lua Nova
Released August 2010

Credits & Description

Category: Publications & Media
Advertiser: 91 FM RADIO ROCK
Product/Service: ROCK RADIO STATION
Agency: JWT BRAZIL
Creative Director: Mario D'Andrea/Fabio Miraglia
Scriptwriter: Marco Pupo/Ricardo Marques
Agency Producer: Fabiano Proença
Account Manager: José Fernando Lopes
Account Supervisor: Gabriela May
Advertiser's Supervisor: Aldo Malucelli/Carlos Gomes
Production Company: LUA NOVA, São Paulo, BRAZIL
Sound Studio: Lua Nova
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: JWT BRAZIL, São Paulo, BRAZIL

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Rock music MVO: (Singing) Summertime, what a great time So many women, so much fun It was Rock 'n' Roll and sex All night long Lovesick girls never stopped calling But I didn't care and kept going Until the day at the party in my house... SFX: Music changes to typical boy band track MVOs: I met a girl and fell in love And I've changed I've transformed All for her to be mine I took dance classes All to impress her All to impress her But everything went wrong... MVO1: My friends think I'm gay MVOs: Yes! You’re gay! SFX: Rock music ANN: Rock 'n' Roll is not for losers. 91 FM. Pure Rock.

Full script of the ad in the original language
SFX: Rock music MVO: (Singing) Summertime, what a great time So many women, so much fun It was Rock 'n' Roll and sex All night long Lovesick girls never stopped calling But I didn't care and kept going Until the day at the party in my house... SFX: Music changes to typical boy band track MVOs: I met a girl and fell in love And I've changed I've transformed All for her to be mine I took dance classes All to impress her All to impress her But everything went wrong... MVO1: My friends think I'm gay MVOs: Yes! You’re gay! SFX: Rock music ANN Rock 'n' Roll não é para losers. 91 FM. Puro Rock.

Brief Explanation
The idea of these spots is to praise Rock 'n' Roll and show that it is much cooler than other types of music. While the lyrics talk about parties, joy, and other good stuff, we hear Rock 'n' Roll. When the lyrics begin to mention sadness and trouble with love, the music changes style. Note: the lyrics are originally in English because it’s a rock station. The signature was in Portuguese