ROMANTIC by J. Walter Thompson Sao Paulo for 91 Radio Rock

Adsarchive » Radio » 91 Radio Rock » ROMANTIC

ROMANTIC

Pin to Collection
Add a note
Industry TV Channels/Radio Stations and Programmes
Media Radio
Market Brazil
Agency J. Walter Thompson Sao Paulo
Creative Director Fabio Miraglia, Mario D`andrea
Account Supervisor Gabriela May
Production Lua Nova
Released August 2010

Credits & Description

Category: Publications & Media
Advertiser: 91 FM RADIO ROCK
Product/Service: ROCK RADIO STATION
Agency: JWT BRAZIL
Creative Director: Mario D'Andrea/Fabio Miraglia
Scriptwriter: Marco Pupo/Ricardo Marques
Agency Producer: Fabiano Proença
Account Manager: José Fernando Lopes
Account Supervisor: Gabriela May
Advertiser's Supervisor: Aldo Malucelli/Carlos Gomes
Production Company: LUA NOVA, São Paulo, BRAZIL
Sound Studio: Lua Nova
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: JWT BRAZIL, São Paulo, BRAZIL

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Rock music MVO: (Singing) No one can keep me, baby I wasn't born to belong to anybody I make love just for fun, anyway So, please don't ask me, baby ‘Cause I never will stay Yeah... I’m all yours, but just for tonight So please don’t try to tame me, it is not alright Nobody can put out my fire down below I am gonna call you back And show you that I’m in control SFX: Music changes to R'n'B-style love song FVO: Please, don't hang up! (Singing) Now, I’m on my knees And ask you baby please don’t go I don’t understand what happened to me It seems I lose my self control I look at the mirror and I don’t know myself I find some tear drops on my face too I ate forty gallons of ice cream Just to forget you SFX: Rock music ANN: Rock 'n' Roll is not for losers. 91 FM. Pure Rock.

Full script of the ad in the original language
SFX: Rock music MVO: (Singing) No one can keep me, baby I wasn't born to belong to anybody I make love just for fun, anyway So, please don't ask me, baby ‘Cause I never will stay Yeah... I’m all yours, but just for tonight So please don’t try to tame me, it is not alright Nobody can put out my fire down below I am gonna call you back And show you that I’m in control SFX: Music changes to R'n'B-style love song FVO: Please, don't hang up! (Singing) Now, I’m on my knees And ask you baby please don’t go I don’t understand what happened to me It seems I lose my self control I look at the mirror and I don’t know myself I find some tear drops on my face too I ate forty gallons of ice cream Just to forget you SFX: Rock music ANN: Rock 'n' Roll não é para losers. 91 FM. Puro Rock.

Brief Explanation
The idea of these spots is to praise Rock 'n' Roll and show that it is much cooler than other types of music. While the lyrics talk about parties, joy, and other good stuff, we hear Rock 'n' Roll. When the lyrics begin to mention sadness and trouble with love, the music changes style. Note: The lyrics are originally in English because it’s a rock station. The signature was in Portuguese.