SAPPY LOVE SONG by J. Walter Thompson Sao Paulo for 91 Radio Rock

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SAPPY LOVE SONG

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Industry TV Channels/Radio Stations and Programmes
Media Radio
Market Brazil
Agency J. Walter Thompson Sao Paulo
Creative Director Fabio Miraglia, Mario D`andrea
Account Supervisor Gabriela May
Production Lua Nova
Released August 2010

Credits & Description

Category: Publications & Media
Advertiser: 91 FM RADIO ROCK
Product/Service: ROCK RADIO STATION
Agency: JWT BRAZIL
Creative Director: Mario D'Andrea/Fabio Miraglia
Scriptwriter: Marco Pupo/Ricardo Marques
Agency Producer: Fabiano Proença
Account Manager: José Fernando Lopes
Account Supervisor: Gabriela May
Advertiser's Supervisor: Aldo Malucelli/Carlos Gomes
Production Company: LUA NOVA, São Paulo, BRAZIL
Sound Studio: Lua Nova
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: JWT BRAZIL, São Paulo, BRAZIL

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Rock music MVO: (Singing) You want my attention but I keep you real Don't dream baby, I don't belong to you My life is Rock 'n' Roll, I wasn't born to marry You're going to have to wait 'cos I'm going to the party My life is Rock 'n' Roll When the party was over there was no place to go I was crazy to bone, but... where are you? MVO & FVO: Where are you? SFX: Music changes to a pop love song MVO: You kicked my ass But it hurts in my heart I can't stop thinking about you So I gave your name to my new inflatable doll... SFX: Rock music ANN: Rock 'n' Roll is not for losers. 91 FM. Pure Rock.

Full script of the ad in the original language
SFX: Rock music MVO: (Singing) You want my attention but I keep you real Don't dream baby, I don't belong to you My life is Rock 'n' Roll, I wasn't born to marry You're going to have to wait 'cos I'm going to the party My life is Rock 'n' Roll When the party was over there was no place to go I was crazy to bone, but... where are you? MVO & FVO: Where are you? SFX: Music changes to a pop love song MVO: You kicked my ass But it hurts in my heart I can't stop thinking about you So I gave your name to my new inflatable doll... SFX: Rock music ANN: 'n' Roll não é para losers. 91 FM. Puro Rock.

Brief Explanation
The idea of these spots is to praise Rock 'n' Roll and show that it is much cooler than other types of music. While the lyrics talk about parties, joy, and other good stuff, we hear Rock 'n' Roll. When the lyrics begin to mention sadness and trouble with love, the music changes style. Note: the lyrics are originally in English because it’s a rock station. The signature was in Portuguese