"Bomb" by Demner, Merlicek & Bergmann for Telekom Austria

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"Bomb"

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Industry Telecommunications Services
Media Radio
Market Austria
Agency Demner, Merlicek & Bergmann
Producer Evelyn Berghold
Account Supervisor Christin Herrnberger
Released June 2012

Awards

Epica Awards 2012
Radio Radio Advertising Silver

Credits & Description

Agency (city): Demner, Merlick & Bergmann, Vienna
Creative Director(s): Francesco Bestagno, Alexander Hofmann
Copywriter(s): Alexander Hofmann, Isabelle Stadler, Werner Buehringer
Producer: Evelyn Berghold
Account Supervisor: Christin Herrnberger
Account Management: Christian Ertl, Tuende Kiss
Sound Studio: Tic Music

Short explanation
Gugl is a common Austrian name. It is pronounced like 'Google'.
So to promote bob's data offer for phones, we made prank calls to people called Gugl. And asked Mr. Gugl Google questions. Ranging from normal info searches to map and route requests.

Transcript
Karl Gugl: Hello!
Caller: Am I talking to Google?
Karl Gugl: Yes.
Caller: Great: Red wire, blue wire, bomb / disarm. And hurry, please.
Karl Gugl: What are you talking about?
Caller: You know, to help decide. Quick! I only have 25 seconds left.
Karl Gugl: Hahahaha!
Caller: Maybe that's funny for you. Now I only have 10 seconds left.
Karl Gugl: Now you have 9, 8, 7, 6, 5... boom!
SFX: Hanging up, busy tone
Off: 'Google on your mobile? Get the bob data package. One gigabyte for only four Euros.'
SFX: Soundlogo bob.