Telekom Austria Radio Gugl-Crotch by Demner, Merlicek & Bergmann

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Industry Mobile Communications
Media Radio
Market Austria
Agency Demner, Merlicek & Bergmann
Released May 2012


London International Awards 2012
Radio Utilities Short List

Credits & Description

Entrant: Demner, Merlicek & Bergmann, Vienna
Bob Data Packet - "Gugl-Crotch"
Corporate Name of Client: A1 Telekom Austria AG/bob
Account Agency Management: Christian Ertl/ Marilen Hennebach
Account Agency Supervisor: Christin Herrnberger
Creative Directors: Alexander Hofmann/ Francesco Bestagno
Copywriters: Alexander Hofmann/Isabelle Stadler/ Hieronymus Kloss
Agency Producer: Evelyn Berghold
Recording Studio: Tic Music
Description of the Project
bob is an Austrian mobile brand. Gugl is a typical Austrian surname. And it is pronounced just like Google. So to promote bob’s data tariff, we made prank calls to people called Gugl. And asked Mr. & Mrs. Gugl “Google questions”.