Telekom Austria Radio Gugl-Paris by Demner, Merlicek & Bergmann

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Industry Mobile Communications
Media Radio
Market Austria
Agency Demner, Merlicek & Bergmann
Copywriter Alexander Hofmann, Isabelle Stadler, Hieronymus Kloss, Second Unit Agency Producer - Jirka Mika
Released March 2011


Golden Drum 2011
Radio Communication products & services Golden Drum Grand Prix

Credits & Description

Product and services category:bob data packet
Brand name:bob
Advertiser:Mobilkom Austria AG/ bob
Advertising agency, city:Demner, Merlicek & Bergmann Werbegesellschaft mbH
Creative director:Alexander Hofmann, Francesco Bestagno
Music:Soundstudio: Tic Music
Other credits:
Copywriter: Alexander Hofmann, Isabelle Stadler, Hieronymus Kloss, Producer: Evelyn Berghold, Account Management: Christin Herrnberger, Christian Ertl, Marilen Hennebach

Creative idea explanation:
In order to promote mobile phone provider bob's add-on data tariff, which enables you to surf the internet on your mobile phone, we called up real people with the German surname 'Gugl' this is pronounced as the search engine 'Google' and asked them questions you'd normally ask Google; so to say search queries via the mobile phone.