Telekom Austria Radio "Prison" by Demner, Merlicek & Bergmann

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"Prison"

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Industry Telecommunications Services
Media Radio
Market Austria
Agency Demner, Merlicek & Bergmann
Producer Evelyn Berghold
Account Supervisor Christin Herrnberger
Released June 2012

Awards

Epica Awards 2012
Radio Radio Advertising Silver

Credits & Description

Agency (city): Demner, Merlick & Bergmann, Vienna
Creative Director(s): Francesco Bestagno, Alexander Hofmann
Copywriter(s): Alexander Hofmann, Isabelle Stadler, Werner Buehringer
Producer: Evelyn Berghold
Account Supervisor: Christin Herrnberger
Account Management: Christian Ertl, Tuende Kiss
Sound Studio: Tic Music

Short explanation
Gugl is a common Austrian name. It is pronounced like 'Google'.
So to promote bob's data offer for phones, we made prank calls to people called Gugl. And asked Mr. Gugl Google questions. Ranging from normal info searches to map and route requests.

'Justizanstalt Stein' is Austria's biggest and most famous correction facility. It is synonymous with prison.

'Justizanstalt Stein' is Austria's biggest and most famous correction facility. It is synonymous with prison.

Transcript
Nils Gugl: Gugl! (sounds like 'Google')
Caller: Yes, I'd need a route please. Prison Stein to Vienna airport, international terminal. Quickest route please
Nils Gugl: From where?
Caller: Stein, correctional facility. I am in hurry.
Nils Gugl: mumbling and typing… Who am I talking to please?
Caller: I can't tell you. I'll tell you in a minute.
Nils Gugl: Why can't you tell me?
Caller: For your own good. I don't want to drag you into this.
Nils Gugl: Pardon?
Caller: Nothing… just really quickly, the basic instructions. Where do I start.
Nils Gugl: But… but I can't tell you the whole route.
Caller: Just quickly, how many kilometres? Quick!
Nils Gugl: 106 km.
Caller: 106 kilometres! I'll need a car for that! Please look up 'steal car' 'hotwire'
SFX: Hanging up, busy tone
Off: 'Google on your mobile?