Absolut Radio DEODORANT INGREDIENTS by TBWA\Chiat\Day New York

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DEODORANT INGREDIENTS

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Industry Vodka
Media Radio
Market United States
Agency TBWA\Chiat\Day New York
Creative Director Gerry Graf
Released June 2004

Awards

Cannes Lions 2005
Radio Alcoholic Drinks Bronze Lion for the Campaign

Credits & Description

Advertising Agency: TBWA\CHIAT\DAY, USA, New York
Creative Director: Gerry Graf
Scriptwriter: Dan Cronin
Agency Producer: Jennifer Harper/Lillian Lopez

Script in English
VO: It’s ABSOLUT SUMMER. Time to add flavor to something that needs it badly. Like the ingredients of a stick of deodorant, here they are performed live by Dicky Bluegrass and the Summertime Songbirds!
DICKY: (SINGING) Aluminum zirconium, tetrachlorohydrex, glycine complex,
cyclomethicone, stearyl alcohol, hydrogenated castor oil, methyl/propylparaben, glycerin stearate, dipropylene glycol, tetrasodium EDTA...
VO: Everything’s better with a little flavor. So flavor the summer, with Absolut.